Interview with Mirjana Kitić, Sales Director at The Place – A New Dimension in Coworking on New Belgrade

The Place is a premium coworking concept located in an A-class office building, spanning 4,000 square meters of office space, organized into 70 offices, 20 meeting rooms, and an exceptionally comfortable communal area available to all users.

Before launching our concept, we analyzed the shortcomings of the coworking business in Serbia and focused on addressing the specific needs of coworking space users. We are particularly proud that our concept is recognized by international companies starting their business in Serbia, to the extent that offices are sometimes leased without an in-person visit—solely based on the information exchanged with clients worldwide.

One of the biggest challenges was creating a space that offers tenants the feeling of a private office while allowing them to enjoy all the benefits of shared amenities, resulting in significant savings on office space costs. For example, besides standard services, our tenants have refreshments included in the price for both themselves and their visitors, access to meeting rooms, printing services, free access cards, and parking solutions with 80 garage spaces available for regular or occasional use.

Additionally, we assist with organizing various events, international visits, and other business activities for our users, all while maintaining a top-tier level of cleanliness, which our clients particularly appreciate.

We received confirmation of our service quality at the end of this year when all our existing tenants renewed their leases. This encouraged us to expand our capacity and introduce new features. Starting in February 2025, in addition to private offices, we will open a dedicated open space area where individual desks can be rented on a monthly basis. We will add 10 additional meeting rooms of various configurations and, along with quiet zones, libraries, and terraces, introduce a leisure room featuring pool tables, foosball, gaming consoles, and more.

We are also thrilled to hear from our clients that, since moving into The Place, more of their colleagues prefer working from the office over remote work.

We believe that building, nurturing, and maintaining strong client relationships is the foundation of long-term success.

As a long-time broker, I recognize that the current market conditions pose challenges for small and medium-sized businesses in finding suitable office spaces in A-class buildings.

Additionally, traditional leasing comes with issues such as bank guarantee requirements for newly established companies and the inability to adjust office size during the five-year lease term.

Moreover, when hiring their first team members, companies must be in a representative space that reflects the seriousness of the business they are joining.

Clients facing these challenges have recognized our concept because The Place offers security, technical readiness, and exclusivity—qualities that every company would likely want for its employees, but without risky long-term commitments.

Through this conversation, we have learned that twenty local and international companies use The Place daily, along with many others who occasionally rent conference rooms for workshops, link weeks, seminars, periodic management meetings, and client meetings. Additionally, a significant number of companies have opted for our virtual office service, registering their business at this prestigious address and securing full administrative support from The Place's team.

Our vision of a premium coworking concept is primarily based on the dedication of our team and a personalized approach to every client. Moreover, our service quality is at the highest level—from height-adjustable desks and ergonomic chairs to spacious layouts, the number and arrangement of common areas, parking spaces, and complete transparency regarding additional costs. Finally, the location and the building itself give our concept the “premium” attribute.

We like to say that nothing is impossible at The Place, as long as we are informed about our tenants' plans and needs in advance. Being a small company, we are flexible when it comes to procedures and business approaches.

Sharing more about The Place’s future business plans, Mirjana states that the company’s focus will remain on growth without compromising service quality and ensuring client satisfaction.